The digital age is here to stay. Whether you’ve chosen to fully embrace it, or you’ve been resistant for whatever reason – it’s going to continue to move forward with, or without you.

Having access to millions of people at the literal click of a button has categorized many previous business practices as outdated. Sure, customer service will always be the make it or break it point, but first you need to get people in the door. Whether that’s a literal door, or just getting someone to engage with you otherwise – it doesn’t matter.

Why does Instagram matter? Let’s put it this way – you have one chance to make a great first impression (this especially applies to online business). Would you wear torn jeans and a wrinkled shirt to a meeting with a potential client? Hopefully not. So, if you’re trying to attract new customers by using online tools, why is it acceptable for your online presence to be a mess? Well, it’s not.

This leads to the next few questions:

  1. How do I clean up my feed?
  2. How do I attract people to my page?
  3. Once I have them there, how do I keep them engaged?

We’ll tell you..

Best Instagram Feeds - Food

How to: clean it up

The main thing you’ll want to determine, so that you can really get a good handle on what needs to stay and what needs to go:

What is your main focus? (we’ll stick with the food theme throughout this article) So for this case, anything that isn’t a photo of food, or food related can go. For example – if you have a food business, or blog and you’re constantly posting pictures of ingredients, food prep, completed meals etc and then you go and post a picture of your cute new shoes you’re wearing…that’s not going to stop someone scrolling on Instagram, because they associate food with you – not shoes. Make sense?

In short – if it’s not relatable, just get rid of it. You want to create a presence where as soon as someone scrolls to a food photo you’re immediately top of mind.

Best Instagram Feeds - Food

How to: attract customers

Now that your feed includes only relevant content to your specific business, you’ll want to work on cohesively branding that content.

Branding your content simply means that you’re going to want all of your posts to have the same look and feel. Similar to what we said about ensuring all of your content was relatable to your business, you’re going to want to choose a ‘look’ that will allow people to recognize these as your posts when they’re scrolling through IG.

Your goal here is to create something that people will know is yours without having to have your business name plastered all over it.

What you’ll do: choose a theme or colour palette that lends itself well to what you’re doing. For example – the food photos are all bright in colour, with a white background. For this step you want to go with a look that correlates well with your business as this will help to establish your overall branding.

Best Instagram Feeds - Food

How to: keep customers engaged

The final step in ensuring your set up for success is your engagement with your followers. People naturally want to feel seen, heard, and want to know that you value them showing up to your feed.

This step can take some time, but it’s importance should not be undermined. Block out some time every day to go on and ‘like’, or comment back to comments that have been left on your posts. Have a look at who follows you, and follow them back. Make sure you’re paying attention to what they post, and engage with them as well.

Social media is meant to be just that – social. If you follow this simple step, you’re going to start building a loyal and active following, which in turn will help you grow your business.

One simple way to generate comments that you can engage with, is asking questions in your captions. For example on the food account, if we posted a smoothie bowl recipe, we could say at the end “Do you have a favourite smoothie bowl recipe? Let us know in the comments – we’d love to try it out!”

Best Instagram Feeds - Food

There you have it folks. If you follow these 3 simple steps, you’ll be well ahead of many other small businesses currently out there. There are a few thing we know for sure: branding, customer engagement, and customer service matter (a lot!). You can’t get by just posting and praying.