If you see the value in self promotion, but aren’t really sure where to put your spend – we can assure you that you’re not alone. One of the biggest mistakes made when it comes to promo, is dumping a ton of money into something that’s not going to be used, or worse yet – thrown out.

Identifying that’s really going to hit home with your target market is key to ensuring that the right people are seeing your brand and keeping you top of mind.. With that, we’ve outlined the top 5 trends that we’re seeing as the heavy hitters in 2020.

1. DRINKWARE

Assuming that drinkware is long overdone and dismissing it completely would be a huge mistake in 2020. We’re seeing this original category of promo products continue to revive itself and reimpress in an ever evolving market. This year it’s going to be the higher perceived value pieces that will get the most love. Think of corporate thank you’s or specific client appreciation gifts. In this case you’ll see many people willing to put forward the same budget, but come away with a lower quantity in product. This tactic will nearly ensure that you’re providing a piece that someone will definitely keep, and will most likely put to good use – ensuring excellent exposure for your brand.

2. CANVAS TOTES

Best Canvas Tote Bags - Promo Products

Like drinkware, canvas totes are an age old classic that continues to hold their own in the market. This year we’re seeing a massive shift towards canvas in particular for a couple of reasons: durability, sustainability, style, and functionality. With a massive shift away from plastic bags (and full on bans in many provinces and states), the canvas tote is an excellent way to showcase your brand on a stylish yet fully functional piece. Whether it’s being used to carry books at school, your change of clothes to the gym, or home from your grocery haul – the canvas tote appeals to all ages, and is a classic way to ensure that all eyes are on your brand.

3. Metal & Silicone Straws

As we move away from plastic as a society as a whole, anything sustainable in nature is guaranteed to gain popularity. These reusable straws are no different. A quirky, but functional gift – we’re seeing the reusable straw gain wide attention when it comes to a more inexpensive giveaway item. We recently found out that it takes roughly 200 years for a plastic straw to break down, which undoubedly justifies their recent ban. The only other real alternative at restaurants these days is the paper straw, and if you’ve ever used one, you know that this is a way better (and great promo opportunity) alternative!

Best Reusable Straws - Promotional Products

4. REUSABLE FOOD STORAGE

Best Reusable Food Storage - Promotional Products

Are you sensing a trend here? Reuse, reuse, reuse again. Everything is about going green and making sustainable choices. This trend will only gain momentum as we understand the effects that our daily habits are having on our environment. Food storage falls into this category in a large way. With various take out containers beginning to be added to the “banned” list – we’re seeing reusable storage become the norm. It’s the perfect promo

opportunity! A ton of people are packing their lunches, and dining in with their coworkers. Add your logo onto these reusable pieces and you’re sure to generate conversation in the lunch room. Just like the canvas tote – this is a small investment with BIG visibility!

5. BRINGING BACK BRANDS

We’re seeing a shift that slowly started a few years back, and has continued to gain popularity. More and more we’re seeing smaller brands choose to brand with highly reputable brands. This automatically allows end users to associate your brand with ones that they already recognize. In pairing your brand with those who are
already established, it gives a higher rate of return. Customers will be more likely to use the products regularly, allowing you to have higher visibility. This is another case where increasing your budget, but decreasing your quantity will still give you more widespread exposure than a lower value product would give you.

That’s all (for now) – our favourite 5 trends you’ll see in the market for 2020! Have more questions, or want more ideas on what the best way to promote your brand is? Get in touch! We can help!

Best Brand Name Promotional Products

We’re seeing a shift that slowly started a few years back, and has continued to gain popularity. More and more we’re seeing smaller brands choose to brand with highly reputable brands. This automatically allows end users to associate your brand with ones that they already recognize. In pairing your brand with those who are
already established, it gives a higher rate of return. Customers will be more likely to use the products regularly, allowing you to have higher visibility. This is another case where increasing your budget, but decreasing your quantity will still give you more widespread exposure than a lower value product would give you.

That’s all (for now) – our favourite 5 trends you’ll see in the market for 2020! Have more questions, or want more ideas on what the best way to promote your brand is? Get in touch! We can help!